Great book, great vision of society, and great story. I could bitch that it doesn't last long enough but apart from that, it's a great read :)
First the dystopia: in the novel, private companies have taken over the society, just as the United States have taken over most of the world. Your job is the most important thing and people take the name of the company they work for as their last name (which is why we get two "John Nike" in the story), children attend Mattel or MacDonalds' schools and the governments' only purpose is to ensure that people are globally safe by preventing crime. Quoting the book: "The Government's budget only extends to preventing crime, not punishing it." so no one is going to look for a murderer unless the victim's family is able to provide the operating budget, the Police is a for hire mercenary force, competing with the NRA depending on corporate alliances...
If you thought that this corporate world brings the worst in human nature, you're in for a treat: people don't get more selfish and indifferent about other humans than when they have budget, power, and sell sneakers...
Another great quote from a NRA general: "In the military, we have always had a healthy disrespect for democracy"
Then, there's the story: most of it takes place in Australia, which has just been assimilated by the US. There works Hack Nike, a lowly logistics employee; when John Nike offers him a job in marketing, Hack signs the contract without reading it. John's idea is that, if about 10 teenagers get killed just after buying the latest Nike model, people will go crazy over the shoe! And Hack is to do the killing... Since he signed a contract, he has to do the killing or it's a breach of contract and jail! But since he does not want to kill innocent kids, he goes to the Police, who offers to subcontract!
The story goes crazy from this point on, and we can follow it through a large cast of characters, in a pretty classic style nowadays, where each chapter is narrated from the viewpoint of a different character. The form is classic, and it has some slow moments but overall, the story has several plots, is interesting and it's a page turner, so I guess it values the dystopia.
And finally (and probably the most important thing), I'm now able to brag that I read the same book as Superman!